Wholesale Fashion Jewelry: What to Watch For
Many retailers use a range of wholesalers to get a specific product mix for their stores so that they do not offer the public wholesale fashion jewelry that is already present in another store. The more suppliers that a retailer has, the more original and unusual their mix of products will be.
Experts in the jewelry business believe that the fashion jewelry that people buy reflects their personality. The outgoing party girl will buy a piece that is big and bold, maybe even a top piece of wholesale designer fashion jewelry, while the shy retiring librarian will buy delicate fragile pieces–at least that’s the common belief. But people buy what they love and trying to categorize a style of jewelry to a certain consumer doesn’t always work.
It also does not follow that the more fashionable the jewelry that you sell, the more popular your stall or business. You still have to cater to the customers in your area. The aim of both wholesalers and retailers is to provide quality fashion jewelry at prices that are affordable to their clientele.
Wholesalers who operate in the USA or in the UK are frequently 
supplied by even larger wholesaler in the Far East and India. China in particular does a roaring trade is wholesale fashion jewelry as they are able to keep prices very low due to the poor working conditions that their employees labor under.
Unfortunately, Western companies do not mind buying from these ‘sweat shop’ manufacturers because their prices are so competitive. It is difficult when buying online or from printed catalogues to be sure of the quality of what you will get.
Many flea market stall owners for example purchase wholesale costume jewelry that discolors the skin or causes a skin rash due to materials used. Other retailers who purchase and resale wholesale costume fashion jewelry find that there is a high rate of returns as the products break in a day or two or are otherwise faulty. Clients do not return to retailers for jewelry if they have had a bad experience of this nature.
Particularly with fashion jewelry where the materials used are already “fake,” there is a tendency in the cheaper end of the market to overdo cutting costs and using cheap materials.
To purchase quality wholesale fashion jewelry online or via catalogue you would need to research into the companies involved, to get insider trade information and to have a good eye for a bargain that is still good quality. It is vital to purchase the best quality for the price if the retailer wishes to retain their customer base. Finding a good fashion jewelry wholesaler isn’t always easy, but at least once you’ve invested the time and you find the right one or even a few, you’ll always have a good source for new jewelry to sell.
The retailer would need to spend time learning how to distinguish good quality gemstones from poor quality ones by color and weight. Retailers must avoid purchasing bad stock from wholesalers at all costs if they wish to make a success of their retail operations.
There are tricks of the trade, such as inserting a piece of paper into the ring beneath the stone to increase the weight or make the stone look bigger in the setting, that only experience and knowledge will alert retailers to. Purchasers of wholesale designer fashion jewelry cannot take a gamble when making their choices, they have to be alert to scams and forgeries, to protect their own businesses and ultimately to protect the client.
Photo: PunkRose Paper
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